Mobile app downloads 'to reach 98bn'

News Article - Friday, 07 October 2011 11:30

Category: Hosting

If ever proof was needed that smartphone adoption is unstoppable, new research has shown that the number of mobile apps downloaded between 2010 and 2015 is expected to reach 98 billion - growing at an annual compound rate of 56.6 per cent.

According to new projections from Berg Insight, revenues from smartphone software are also expected to rise rapidly - reaching €8.8 billion by 2015. This is despite the fact that most public-facing mobile phone apps are free to download. Johan Svanberg, senior analyst at Berg Insight, said: "Free to download monetisation strategies such as in-app advertising and in-app purchasing will be increasingly important."

Mr Svanberg's comments follow hot on the heels of a report by Juniper Research that showed contactless payment technologies were set to boost the mobile transactions marketplace three-fold in the coming three years. In fact, the market is expected to exceed £110 billion by 2015 as consumers adopt mobile technology in favour of traditional PCs and laptops. 

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