The majority of chief information officers (CIOs) are now behind green IT and desktop virtualization is increasingly being seen as an environmentally-friendly infrastructure solution.
New research from IT analyst Ovum has shown that the number of IT organisations using green IT solutions grew by 73 per cent in the second half of last year.
This shows that the growth in eco-friendly IT infrastructure demand is consistent. An earlier study by the firm showed that green IT requests were up 68 per cent in the first half of last year.
Rhonda Ascierto, an analyst at the firm and author of the Green IT Deployments Across Key Global Markets report, said: "This growth in green IT penetration reflects a change of attitude by CIOs and other IT decision-makers."
She added that green IT is now viewed as a "core" technology that can reduce a firm's expenditure.
Server and desktop virtualization were both featured as top green technologies in the report.
Recently, Macarthur Stroud International claimed that the next generation of data centres would take into consideration sustainability issues.