Cisco has added more social functionality to its video conferencing solutions in the hope of making collaboration a key selling point for the technology. The sharing of video content - including previous video conferencing sessions - is expected to transform online training and customer service, Cisco believes.
The firm's Guido Jouret, chief technical officer of enterprise video, said that people want to take a step beyond meetings and use social technologies to improve the scalability of video conferencing solutions. "We plan to leverage the capture technologies that we require for video content," she added.
Cisco is also pushing ahead with mobile conferencing - making its new social tools available to Apple iPhone and iPad users by the end of October. The importance of this integrated approach was outlined last month by Cisco's senior vice-president of telepresence OJ Winge, who told the Financial Times that video conferencing is at an inflection point and calls on cloud computing, broadband, mobile and social technologies.