2013 will see modest spending on enterprise technology, a
report from CNN’s Fortune magazine has predicted.
Whilst many in the sector are predicting stronger growth
than last year, this is only because 2012 was such "a dismal year”, the report
says. As the PC
market declines, enterprises will be spending more on cloud services and
mobile devices such as tablets and whilst this indicates that spending will be
up, the cost of these technologies make for a higher outgoing.
Consumer technology has better weathered the recession since
2009 and whilst large corporations such as Google and Apple have shown strong
growth, others such as IBM and Microsoft have struggling with falling sales.
Apple reported a 45% growth in its last fiscal year, whilst
analysts expect Microsoft to show a 9% growth this year, despite the launch of
Windows 8 and its Surface tablet devices. Similarly IBM are expected to report
a 2% drop later this month when figures are released.
According to research from Gartner and Forrester, last year
saw a paltry 1.2% growth in the sector over the previous year, significantly
less than the 5% both analysts had expected for 2012. However, this year the
firm have predicted growth of 4.2% and 5.4% respectively for this year,
although it’s thought that these figures will be affected by currency
fluctuations, rather than improved spending.
For the most part, this is due to lower budgets as
organisations around the world feel the pinch of the economy. According to the
report, these are expected to remain at an all-time low until the economy
improves. Just 48% of IT managers surveyed said they were planning on
increasing their budget for this year.
The rest of those asked said that they were either planning
to retain the budget from the previous year, or even slice some off spending on
However, it’s thought that some key areas of IT enterprise
spending will see growth, including cloud
adoption, storage and tablets . Spending in these areas will help bolster firms
in coming years as they provide a cost-effective solution in the long term.This bodes well for the future of enterprise
technology and leaves some room for growth overall. However, research and
figures from all analyst indicate that 2013 will be another tough year for
enterprise sales on the whole.